Title of Startup: roboMUA
12 months Based: 2020
Web site: robomua.com
Kind of firm: BeautyTech
HQ Location: Distant
Emmanuel Acheampong – CEO –
Rofy Okyere-Forson -CTO –
Derby Chukwudi – COO –
Charles Arday – CPO –
Salma Raji – Head of Design
AI-Powered Magnificence Options For ALL Pores and skin Shades
Drawback the startup solves:
The human pores and skin is a posh organ and customers with over 100 distinctive pores and skin shades and ranging undertones wrestle every day to navigate. the broad magnificence business in an effort to discover the product-shade match for his or her explicit pores and skin kind.
Alternative overload has led to a tense decision-making course of for customers which has resulted in excessive buyer dissatisfaction, waste of cash & time for patrons, excessive product returns, and environmental waste.
We at roboMUA have proved that it is a information drawback by revolutionizing the way in which folks store for magnificence merchandise. Our platform makes use of superior machine studying and synthetic intelligence algorithms to supply customized suggestions for magnificence merchandise together with however not restricted to make-up, skincare, and style (shapewear) primarily based on a person’s pores and skin tone within the consolation of their dwelling with out having to go in-store.
Progress and Present Standing:
– Launched our revamped internet software with over 200,000 picture uploads from 115 international locations to this point and counting. There are about 1,200+ common month-to-month guests.
– Launched the BETA model of our flagship iOS and Android cell purposes which has seen over 2,000 picture uploads and given product suggestions for the reason that launch in October 2022. Each cell platforms at the moment have about 500+ downloads with round 250+ common lively month-to-month customers on them.
– Deployed Chrome Extension and Cloud APIs for our B2B prospects the place we obtain over 3,500 picture uploads monthly.
– Launched our Shopify App to permit magnificence and cosmetics on-line storefronts to simply combine our providers into their buying expertise for his or her prospects.
– We at the moment have about 55 affiliate packages with manufacturers like Estee Lauder, Tarte, ColourPop, Anastasia Beverly Hills, Huda Magnificence, e.l.f. cosmetics, Dior Make-up, L’Oreal, Gucci Magnificence, and Uncommon Magnificence.
– We acquired 2 B2B prospects, Nude Barre, and On a regular basis Lady Cosmetics, for our pilot program which allowed us to generate some income whereas actively constructing and testing our product.
We have now been accepted into and took part within the following packages:
AWS for Startups: 2021NVIDIA AI Inception Program: 2021Google Cloud for Startups: 2021Microsoft for Startups Founders Hub: 2022LinkedIn Creators Accelerators Program: 2022Notre Dame Race2Revenue Accelerator Program: 2021UBS x Luminary Fellow: 2023
– We have now acquired over $200,000 in credit and non-dilutive funding to this point.
What’s an Inspiring Story concerning the Startup?:
As a number one innovator within the magnificence business, roboMUA has encountered a couple of obstacles, such because the paucity of datasets and the necessity to persuade the non-technical points of the wonder business to embrace a complicated AI-based product. The dearth of datasets has necessitated an intensive and meticulous strategy of gathering and curating datasets for our AI algorithms, which generally is a time-consuming and difficult course of.
Moreover, garnering help and understanding from non-technical stakeholders within the magnificence business has introduced its personal set of challenges. Nonetheless, our crew has diligently labored to handle these points by leveraging our in-house experience in information science, synthetic intelligence, and machine studying, in addition to collaborating with stakeholders to grasp their wants and tailor our options accordingly.
We consider that our unwavering dedication to innovation, a data-driven strategy, and a willingness to collaborate with stakeholders has enabled us to beat these challenges and proceed delivering distinctive worth to our prospects.
What’s a Firm the Startup Seems to be As much as, and Why?:
roboMUA seems to be as much as Fenty Magnificence due to its dedication to inclusivity and management within the magnificence business. As an organization that values variety and inclusivity, roboMUA admires the way in which Fenty Magnificence has been in a position to break down limitations and make magnificence accessible to folks of all pores and skin tones and kinds. As well as, roboMUA seems to be as much as PerfectCorp, an organization that has lately IPO’d and has demonstrated the capabilities of AI inside the magnificence business. As AI continues to be a comparatively new expertise on this house, PerfectCorp’s success serves as a supply of inspiration and motivation for roboMUA to proceed innovating and pushing the boundaries of what’s attainable with AI in magnificence.
The Firm in 4 Years Will Be…
Within the subsequent 4 years, our aspiration for roboMUA is to increase our product’s attain to a substantial person base of 10 million people, whereas additionally establishing partnerships with 500 B2B prospects. Our firm is dedicated to prioritizing the inclusion of black-owned companies in our strategic initiatives to make the wonder business extra equitable and various. We’re devoted to pursuing our goals with unwavering dedication, leveraging our proprietary AI/ML expertise, and an agile strategy to creating strong and scalable options. We consider that our long-term imaginative and prescient will assist set up roboMUA as a pioneering participant within the magnificence business, providing progressive and unparalleled providers to our customers and B2B companions.